I think book trailers are an intriguing concept, but freely admit that while I am an avid reader, I rarely search out a trailer. I agree with the commentary in the articles that most trailers are poorly done and/or do little to sell the book. While it is interesting to see and hear an author, especially in his/her home or work space, I'm not sure that it's much more than that. Mary Roach's trailer was vaguely entertaining, but I'm not sure to what end. The trailer was witty and cute, but did it didn't make me want to run out and read the book.
I watched trailers for The Graveyard Book by Gaiman and Wonder by Palacio. I think these two were both excellently done. Gaiman's was better done - short, creepy. Wonder was too long and had no audio but music? I do think the videos have the potential for strong kid/teen appeal because of the visual nature. I often hear commercials on the radio sponsored by readon.org which are very compelling book talks usually narrated from the perspective of the hero/heroine. If the trailers for kids could use that concept in a strong video format, they would be winners. I was glad for this assignment because I revisited Book Page's blog The Book Case and discovered they have Trailer Tuesday and share a different trailer every week. I watched the trailer for Red Moon by Pearcy and thought it was well done. It's a political/war thriller and the trailer looked much like a trailer for an adventure movie. It could be that the thriller genre lends itself really well to trailers because of their fast-paced nature.
I think this whole process has been incredibly helpful. It forced me to dedicate time each week to focusing on readers' services and finding new outlets for information. I also looked at genres and sub genres on which I normally don't focus because of personal reading tastes or areas of selection. I do think that some of the assignments could have been tweaked a littled bit. I'm particularly thinking of the one which required us to find blogs in our selected sub-genres. Because of the sub-genres I selected, I couldn't find sites and felt like it was time which could have been better used. Overall, I'm glad I participated and I think the Committee did an oustanding job!